ONE BENDA

In 2014, the Benda Group formulated its first medium-term management plan. The "ONE BENDA Project" serves as its core pillar. To pursue the ideal state of the Benda Group, we have since advanced through phases every three years, striving to achieve our strategy. Moving forward, instead of being overwhelmed by environmental changes, we will strive to develop new products that adapt to the environment, enhance our manufacturing base, and build a strong management system.

Second Medium-Term Business Plan "NEXT"

'The ONE BENDA Project' Second: Top-Down / Middle-Up Medium-Term Plan

What is the "ONE BENDA Project" 2nd?

The Benda Group has experienced massive changes in the external environment surrounding the Benda Group including shifting from Japan and South Korea to newly developing countries like China, and increased sales in the assembly area.
We have created the “One Benda System” as a means to achieve strategic business expansion with the entire Benda Group working together in order to achieve the speed and flexibility of the entire group that is required to continue to expand our global share.
In order to implement these strategies, we added a new Quality Project with the Second Medium-Term Plan to the four Projects (Development/Design, Sales/Marketing, Production/Procurement, and Business Management) started with the First Medium Term Plan, and are promoting it accordingly.

Sales and Marketing

Core Strategy: Increasing ring gear market share by strengthening customer responsiveness

Main Achievements

New business acquisition for electrNew customer acquisition
Acquisition of new customers
Operational efficiency improvement through the introduction of the Bugyo system

Production and Procurement

Core Strategy: Expanding new product sales through strengthening design and development capabilities

Main Achievements

Achievement of the development of the new HEV mass ring product
Enhancement of production technology capabilities at each company

Manufacturing and Procurement

Core Strategy: Improving cost competitiveness through strengthening cost management

Main Achievements

Proactive promotion of cost reduction initiatives, including YMCA/BMI activities and Thanks activities

Quality

Core Strategy: Expanding ASSY sales through strengthening the quality assurance system

Main Achievements

Introduction of the group quality information system
Establishment of rules for the quality red card system
Establishment of IATF 16949 quality system
Strengthening material management to prevent functional claims for RGs

Business Management

Core Strategy: Productivity improvement through health management and work-style reform

Main Achievements

Direct import of system data for consolidated accounting
Holding of management analysis study sessions
Sharing of risks among group companies

Establishment of a system required for a Global Tier 1 technology-driven company.

In the second medium-term management plan, "ONE BENDA Project" 2nd, we focused on strengthening our assembly business. As a result, we have stablished the development, quality assurance, BCP measures, and various management structures required for a "global Tier 1 technology-driven company" as follows:

In 2018, we established a new head office factory in the Naeshiro Industrial Park in Kure City as part of strengthening our domestic manufacturing base, including BCP measures.
In 2018, Shenyang branch factory of Yancheng Benda commenced operations to strengthen our presence in the Chinese market.
In 2019, we restructured our two bases in South Korea and China. Benda Sunkwang consolidated its scattered factories and warehouses into a new factory in Incheon, establishing a production system for increased output through centralization. Yancheng Benda relocated to the Yancheng Economic and Technological Development Zone.
A Quality Project was added, and five ONE BENDA Projects (Development & Design, Sales & Marketing, Production & Procurement, Business Management, and Quality) were promoted.
All Benda Group sites obtained IATF 16949 certification (an international quality management system standard for the automotive industry). At the same time, we have established a supply system to the global market from our Asian locations, including Japan, and executed a growth strategy that maximizes the comprehensive strength of the Benda Group.