ONE BENDA
In 2014, the Benda Group formulated its first medium-term management plan. The cornerstone of this plan was the "ONE BENDA Project." To pursue the ideal state of the Benda Group, we have advanced through phases every three years since then, working towards the realization of our strategies. Moving forward, rather than being overwhelmed by environmental changes, we will strive to develop new products that adapt to the environment, enhance our manufacturing infrastructure, and build a strong management system.
Second Medium-Term Business Plan "NEXT"
- The ONE BENDA Second
- Top-Down / Middle-Up Medium-Term Plan
What is the "ONE BENDA Project" 2nd?
The Benda Group has experienced massive changes in the external environment surrounding the Benda Group including shifting from Japan and South Korea to newly developing countries like China, and increased sales in the assembly area.
We have created the “One Benda System” as a means to achieve strategic business expansion with the entire Benda Group working together in order to achieve the speed and flexibility of the entire group that is required to continue to expand our global share.
In order to implement these strategies, we added a new Quality Project with the Second Medium-Term Plan to the four Projects (Development/Design, Sales/Marketing, Production/Procurement, and Business Management) started with the First Medium Term Plan, and are promoting it accordingly.
- Sales
-
- Essential Strategies
- Improving Ring Gears share through strengthening customer support capabilities
- Main Achievements
-
- Acquisition of new products for electrified vehicles
- Acquisition of new customers
- Improving operational efficiency through introduction of Bugyo System
- Development
and
Design -
- Essential Strategies
- Expanding new product sales through strengthening design and development functions
- Main Achievements
-
- Achievement of new product development for mass rings for HEV
- Improvement of production technology capabilities of each company
- Manufacturing
and
Procurement -
- Essential Strategies
- Improving cost competitiveness through strengthening cost management
- Main Achievements
-
- Actively promoting cost reduction activities, including YMCA/BMI activities, Thanks activities, etc.
- Quality
-
- Essential Strategies
- Expanding ASSY sales through strengthening the quality assurance system
- Main Achievements
-
- Introduction of the Group Quality Information System
- Establishment of Rules for the Quality Red Card System
- Construction of IATF 16949 Quality System
- Strengthening material management to prevent functional claims for RG
- Business
Management -
- Essential Strategies
- Productivity improvement through health management and work-style reform
- Main Achievements
-
- ・Consolidated Financial Results - Direct System Data Import
- Implementation of Management Analysis Study Sessions
- Sharing of risks across group companies
Developing the necessary structure to meet the demands of a global Tier 1 technology-driven company
In the Second Medium-Term Management Plan, "ONE BENDA Project" 2nd, we focused on strengthening our assembly business. As a result, we have developed the development, quality assurance, BCP measures, and various management structures required of a "global Tier 1 technology-driven company" as follows:
- In 2018, we established a new head office factory in the Naeshiro Industrial Park in Kure City as part of strengthening our domestic manufacturing base, including BCP measures.
- In 2018, Shenyang Branch Factory of Yancheng Benda started operations to strengthen the Chinese market.
- In 2019, we restructured our two bases in South Korea and China. Benda Sengwang consolidated its scattered factories and warehouses into a new factory in Incheon, establishing a production system capable of increased output through centralization. Yancheng Benda relocated to the Yancheng Economic and Technological Development Zone.
- The entire Benda Group has obtained IATF 16949 (the international quality management system standard for the automotive industry) certification across all its locations. We have established a supply system to the global market from our Asian locations, including Japan, and are executing a growth strategy that maximizes the comprehensive strength of the Benda Group.
- The entire Benda Group has obtained IATF 16949 (the international quality management system standard for the automotive industry) certification across all its locations. We have established a supply system to the global market from our Asian locations, including Japan, and are executing a growth strategy that maximizes the comprehensive strength of the Benda Group.
