“Quality is Vital”

The spirit of manufacturing symbolized by the “Quality is Vital” philosophy that was advocated by Yasuhiro Yashiro, the first president of Benda Kogyo, continues to live on in the Benda Group. At the Benda Kogyo Kurose Business Office, there is a large stone monument inscribed with the words “Quality is Vital”. This stone monument deepens our understanding of how these words have been cultivated and ensures that this philosophy will be passed on to future generations.

“We’ll bend the world’s iron!”
- The six founding members -

Our business started from the cold-bending processing of steel when 6 craftsman, including Kazuyoshi Yashiro, who laid the foundation for the Benda Group, shared the strong ambition, “We’ll bend the world’s iron!”
One of these 6 founding members, current Senior Advisor Koji Yashiro worked primarily on the development and improvement of manufacturing equipment and jigs. Koji was involved in the development of the Benda Method from the start, and knows better than anyone the importance of passing technology on to the next generation.

“Find out, make certain, commit yourself, take action, take responsibility”

In 1986, Benda Kogyo made its first overseas expansion in South Korea. The lifestyles, culture, and social climate is different overseas, and there are many instances in which the common sense that is natural to Japanese people does not apply. In some cases, we have suffered significant loss when a situation we take for granted is not accepted overseas. At these times, we should remember the words of our corporate founder, Kazuyoshi Yashiro: “In every situation, check, check, check again, and then check again, and check some more …” The Benda Kogyo action agenda of “Find out, make certain, commit yourself, take action, take responsibility”, based on the experiences of those who have spent time overcoming such difficulties while working overseas, is deeply ingrained in the mind of each group employee.

"Making the impossible possible"

Establishment of the Benda Method, Expansion Overseas – Benda Kogyo has always challenged what was deemed impossible, forging its own path with an indomitable spirit and ingenuity. We will continue to take on challenges to "making the impossible possible" in the years to come.

"Nurturing the nail that sticks out"

Our human resource development policy is based on the belief that exceptional "human capital" is the true treasure of a company. Rather than suppressing those who stand out, we focus on nurturing their growth, allowing them to become major pillars that contribute to further organizational growth and stronger cohesion.

Origin of the Company Name and Logo

The origin of the Benda Kogyo company name comes from the verb “to bend”. Although our business started from the cold-bending processing of steel, we established the “Benda Method” of technology for manufacturing metal rings at a high yield while conserving resources, in step with the progress of motorization in Japan. The Benda logo was conceived by Yasuhiro Yashiro, our first president, based on the motif of a capital letter B. The straight line along the back of the B represents the rolled raw material. The two circles represent the technology used to bend this raw material into a closed circle or a nearly closed circle.