The “50th Anniversary Benda Kogyo Commemorative Posters (Series of 5 Posters)” designed by Benda Kogyo was selected for the Short List in the Design Division at the 62nd Cannes Lions International Festival of Creativity, the world’s most prestigious international advertising awards ceremony. Benda Kogyo, which celebrated its 50th anniversary in 2014, is proud to have attained the top global share for ring gears for automotive parts. We are a global corporation that is expanding production in South Korea, China (Qingdao and Yancheng), and Thailand. While planning this promotion for the 50th anniversary of Benda Kogyo, the Toppan Idea Center (Hiroshima), which is our company’s planning and design organization, used the theme of “harmony” to express our commitment to providing perfectly circular ring gears to various countries around the world.
Their creative designs used the beauty of our perfectly circular products to symbolize harmony, while also synchronizing the 50 years of history forged by our craftsmen in a series of 5 posters. The overall effect expresses the strong spirit and reliability that Benda Kogyo infuses into each manufacturing process. We are confident that the selection of these works for the Short List are a result of Benda Kogyo’s made-in-Japan quality, craftsmanship, and harmonious spirit resonating with people all around the world.
Benda Kogyo was selected as one of the Ministry of Economy, Trade and Industry/Small and Medium Enterprise Agency “Small Businesses Top 300” that activate the local economy and expand aggressively to overseas markets, through innovative product development and provision of creative services.
Our 2015 calendar, which features Benda Group craftsmen from domestic and overseas locations throughout the world, received high praise at the 66th All Japan Calendar Competition where it won a prize from out of 658 entries from throughout Japan.
As a mid-size enterprise that takes on groundbreaking challenge, we recieved manufacturing subsidies from the Small nad Medium Enterprise Agency.
We won an incentive award for our small- and large-diameter manufacturing technology in the Excellence Awards for New Technologies and Products.
Since the founding of our company, we have been working on the development of cold-bending processing for steel. We have a substantial track record in this field, such as the use of Benda Kogyo bending technology on H-section steel material for use in tunnels throughout Japan. In the early 1970s, we started the development of continuous mass production technology for ring blanks (material for ring gears). The existing method had many problems regarding production efficiency. Therefore, we developed a replacement method that featured a unique combination of cold bending and electrical resistance welding on square steel rods. In 1975, we were granted patents in 9 countries for “method and apparatus for manufacturing metal ring material”. We called this the “Benda Method”, and put it to use for the full scale production of automotive parts. Currently, we are manufacturing a wide variety of rings, from 10cm diameter rings for lawn mowers to 1m diameter rings for ships and construction machines.
In 2009, we were interviewed by the then Director Nagao of the Chugoku Bureau of Economy, Trade and Industry.
In March 2009, we won the Ministry of Economy, Trade and Industry’s Outstanding Performance Award in “Small and Medium Business IT Management Awards 2009” and the “IT Coordinators Association President’s Award”. Regarding the use of IT, Benda Kogyo was recognized for the aggressive utilization of external experts (IT coordinators).
In 2008, Yancheng Benda acquired ISO/TS16949 certification.
The quality of its manufacturing had been recognized as nothing inferior to Japan’s.
Benda Kogyo was certified as a “Company (Organization) Practicing IT Management” by the Bureau of Economy, Trade and Industry. IT management refers to a management style in which IT is utilized at an advanced level in order to achieve management strategies and innovation.